Bite-Sized esports Features Help Deliver New and Younger Listeners While Resonating With Hardcore Radio Audiences of Sports and Music Stations, Including Top 40, CHR, and Rock Formats

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Esports Quick Hits Audio Segments

  • Participating Sports Stations will receive an “Esports Quick Hitsaudio segment—distributed daily with a long-form companion article posted on the CheckpointXP.com for listeners that crave more news about the world of esports and the players, teams and leagues making the headlines.
  • Take Note! This segment may also appeal to any male-heavy Rock stations, too!
  • Each segment is formatted as a :30 second segment, one produced for each day of the week (M-F) and designed to run 2x-4x per day in prime time followed by a :30 second nationally scheduled companion commercial.
  • Additionally, local affiliates can add an “Esports Quick Hits presented by” :10 second opening sponsorship to drive local revenues.

Quick Hits Samples

Game Pop Audio Segments

  • Contemporary & Rock Stations will receive a “Game Pop” Audio Segment—distributed daily with a long-form companion article posted on the CheckpointXP.com and BMG’s sites for listeners that love content about video gaming and its growing popularity with celebrities and pop culture.
  • Each segment is formatted as a :30 second segment, one produced for each day of the week (M-F) and designed to run 2x-4x per day in prime time followed by a :30 second nationally scheduled companion commercial.
  • Additionally, local affiliates can add an “Game Pop, presented by” :10 second opening sponsorship to drive local revenues.

Game Pop Samples

Contemporary Music Stations:

Could esports Short Form Content Really Matter to your Contemporary Music Station and its Pop-Culture Savvy Audience?

As is the case for the pop culture and celebrity scene, video gaming is on a rampage to dominate this segment of pop culture, too.  Who would have ever thought that the younger generation would value video games as much as they do their music!

No longer can top music stations ignore video gaming—because literally every A-Lister, from Snoop Dog and Post Malone to Travis Scott, Ariana Grande and Michael B Jordan are integrating their brands and personas into to the space, with endorsements, team ownership and virtual concerts within games!

Practically every TV show and Film is referencing videos games today—from Ted Lasso to Guardians of the Galaxy.

Sports Stations:

Could esports Short Form Content Really Matter to your Sports Station or a Sports-Oriented Audience?

As is the case for all the major Pro Traditional sports teams and stars sports stations cover, esports has wormed its way into the arena—and conversation!

No longer can top sports stations continue to ignore esports and video gaming as though it doesn’t exist.

No longer can advertisers interested in connecting to Sports station’s P1 listeners afford to ignore an association with this cutting-edge, younger skewing content!

BMG’s Checkpoint XP brand invites you to jump on this opportunity to align with content that celebrates the top athletes in esports that are paving the way into the future for video gaming legitimacy and dominance.

Many of today’s top athletes and teams—from the owners of the New England Patriots to the Miami Heat, Dallas Mavericks, Vancouver Canucks, Minnesota

Vikings and 76’rs and Mets are all investing in esports—as this next generation sport makes its way to center stage—because this is what it takes to win with fans today!

Quick Hits and Game Pop esports features can Deliver New and Younger Audiences While Resonating with Hardcore Radio Audiences

As the younger market continues to migrate its entertainment interest to gaming and esports, we can deliver short-form, easy to understand, entertaining audio content segments that will turn every sports enthusiast or pop culture maven into a video game-savvy tastemaker—literally overnight!

With esports now the hottest segment of the sports and entertainment industrythere is no ignoring the influence that gaming is having on the under-35 demo—and the parents that continue to connect with this cultural shift.

  • Esports is on the brink of passing the NFL in terms of fan popularity and video gaming is now displacing Pop Warner Football, Youth Hockey and Little League.
  • Radio stations, brands and businesses can no longer afford to ignore opportunities to connect with these GenY & Z consumers.
  • It all begins with speaking their language!
  • College campuses have now dedicated athletic resources, are building major esports arenas and gaming centers, offering full-ride scholarships, and academic majors –to appeal to college students that are demanding career-oriented educational and competitive experiences centered around video gaming.

For national brands and local businesses planning their futures, now is the moment to start cultivating a dialogue with this younger demo—by connecting with them on what they care most about—video games.

You want to be cool and attract the cool—Align with esports Quick Hits and/or Game Pop Daily Segments

  • Your chance to be part of the hottest segment of the sports entertainment category
  • Demonstrate to your audience that you are dialed into pop culture and where it’s headed
  • Chance to enhance your programming and relevancy with next-gen consumers and their parents
  • Demonstrate to brands and local businesses that you have programing that caters to and is relevant with next-gen consumers and their parents.

Monetize it all!